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The Evolution of Our Brand


The original Zoeller Company logo was designed by Bob Zoeller, the son of the company’s founder, in the 1950s. Decades later, Zoeller maintains the integrity of the original design with its precise angles and spacing, in the true fashion of a Professional Engineer.

sketch of Zoeller logo - marked up with precision measurements


As Zoeller Company expanded with new acquisitions and the establishment of individual divisions, the logos were updated with a more intricate and intriguing design. It was at this point that Zoeller Pump Company was designated its own logo as a division of the Corporation.

Zoeller 2001 logo image


With further company expansion, the logos were updated again to offer some consistency among the divisions with the placement of a descriptor bar and the signature meatball in front.

Zoeller Pumps 2007 logo image


In response to new Corporate Brand Positioning across the entire Zoeller Family of Water Solutions, the logos were all refreshed to modernize our branding and bring continuity to the layout and styling of all brands within Zoeller Company.

current image of Zoeller Pump Company logo